Digital Trust
Transparency in Online Marketing
A study of disclosure, trust, and consumer responses to online marketing.
Research question
How do people respond to information about the source or purpose of online marketing? The study examines transparency, credibility, and consumer decisions.
Current stage
The working paper is under review at the Journal of Interactive Marketing, according to my September 2026 CV.
Working paper
Trust, credibility, or complexity? The effect of transparency in online marketing.