UX Research
Trackimo
A 2015 study of GPS-tracker use, customer attitudes, and product messaging.
Research question
The study examined why people use GPS trackers and how those uses could inform product descriptions, advertising, and distributor communication.
Methods
The research combined analysis of online reviews and forum discussions with a survey recruited through Amazon Mechanical Turk. Reviews covered Trackimo and competing devices.
Findings and limitations
The report identifies use cases and possible customer groups. Survey participants were not limited to product owners, so their preferred uses were considered separately from owners’ reported experiences.
Report
The original market study and supporting visuals are available below.
Project visuals
Original project materials
Originally featured in the nimdvir.com portfolio.