Content Strategy
Fieldstones
Research and recommendations for a hospitality website in the Northern Hudson Valley.
Context
The project examined the Fieldstones website, including how visitors found information about accommodation, location, and events.
Work completed
User interviews, usability testing, and data analysis informed the content and website recommendations.
Recommendations
The proposal called for clearer information about Wi-Fi, breakfast, location, and reviews. It also covered website structure, search visibility, and social-media content.
Original project materials
Originally featured in the nimdvir.com portfolio.